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NEW YORK Close your laptop, put away your BlackBerry and write a letter. That’s what John Adams would have wanted.
The U.S. Postal Service and HBO recently launched an ad campaign that focuses on the importance of handwritten correspondence and the heartfelt feelings it evokes. The effort, called “Power of the Letter,” promotes HBO’s miniseries John Adams, which details the life of the second U.S. president and his abundant letter writing.
HBO, seeking exposure for the miniseries that premieres on March 16, is footing the bill.
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