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For a city that hasn’t felt the pulse of NFL playoff football in a decade, hiring a Super Bowl champion coach is a pretty big deal.
Publicis in Seattle ratchets the city’s palpable excitement up a notch in heralding the arrival of Mike Holmgren, ex-Green Bay Packer boss, as head coach of the Seahawks.
A 30-second teaser spot broke last week, giving Washingtonians just a glimpse of Holmgren–specifically, his Super Bowl XXXI ring (shown here). The payoff spot, which rolled out later in the week, completes the picture, as Holmgren enters the city harbor atop a ferry and storms ashore with his new players in tow.
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