Hawaii’s PCC Reviews Shops

LOS ANGELES-The Polynesian Cultural Center, one of Hawaii’s main tourist attractions, is in the final stages of an agency review for its $2 million account.
Three Honolulu shops-Milici Valenti Ng Pack, a subsidiary of DDB Needham Worldwide; The Schiller Group; and incumbent Ogilvy & Mather-and Salt Lake City-based FJCandN/W&R are the contenders.
Presentations are scheduled to take place this week at the center’s headquarters in Laie, Hawaii. A decision is expected soon.
Ogilvy has handled the account since 1992. Martin Schiller, president of The Schiller Group, headed Ogilvy’s Honolulu office until 1993. FJCandN/W&R was invited because of a connection to PCC’s marketing manager Dave Cole.
-Angela Dawson