Havoline Shifts Account to Y&R

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Havoline Motor Oil has assigned its $20 million account to Young & Rubi cam here following a review, agency executives said.

The shop will handle all marketing for the Havoline brand, including advertising, point-of-purchase materials and sponsorships, as well as media planning and buying.

Penny Baldwin, agency president and CEO, said the client is a good fit for the shop. “This agency has a long track record in the gasoline and oil category, and the Havoline win is a great addition to our portfolio,” she said.



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