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Alamo Rent A Car last week began contacting agencies across the country about its ad account, which has been handled by Hal Riney & Partners for the past decade.
It could not be determined at press time whether the San Francisco-based incumbent would defend the business. Riney executives could not be reached; a representative at the Ft. Lauderdale, Fla., company declined comment.
Alamo’s in-house shop, Tower Advertising Group in Ft. Lauderdale sent out the requests for proposals, sources said.
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