Havas Wins Michelin's $100 Million Global Media Business Away From MEC

It spent $26 million in the U.S. last year

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Michelin has chosen Havas Media as its global media agency of record after a competitive review, the French tire company announced today.

Moving forward, the agency—in which French media giant Vivendi recently acquired a majority stake after months of speculation—will handle media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.

Havas Media’s Paris headquarters will run the account, with its Chicago office handling the busines in the U.S.

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