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French Holding Company to Build Creative Alternative
NEW YORK-Havas Advertising is making overtures to shops in the U.S. and abroad as it seeks to create a new global network of “creatively focused, entrepreneurial, independent-minded agencies,” according to sources.
In an interesting development, the Paris-based holding company has also enlisted Marvin Sloves to assist with U.S. contacts.
Havas’ fledgling Campus network will serve as the centerpiece of the new group. Campus is comprised of four smaller creative agencies in France, Italy, Germany and Britain.
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