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Brann Worldwide, the relationship marketing agency with nearly $1 billion in billings, is the biggest prize up for grabs as Havas Advertising begins dismantling its Diversified Agencies Group.
Havas networks Arnold, Euro RSCG and Media Planning Group will soon absorb most of the 70 shops that comprise DAG. Those agencies, of which Brann is the largest, offer mainly direct, public relations and interactive capabilities in 14 countries, with some 8,000 employees.
Last week, Paris-based Havas, the fifth-largest global communications company, posted a loss of more than $6 million for the first half of 2001.
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