In the weeks following the terror attacks in Paris, the advertising community has continued to mourn the loss of friends, family and colleagues. Grappling with the loss of longtime freelance art director Christophe Foultier, 39, Havas Health in Paris felt it needed to do something that not only would honor Foultier's memory, but would also support the wife and two young children he left behind.
The agency decided to hold a week-long #GivingTuesday event, which kicked off online last week, to help provide for Foultier's six- and two-year-old children as they grow up. The agency created two online donation pages, one in English and one in French, early last week to begin raising money for the family. To date, the two donation pages have collectively raised over $13,000.
The campaign extends to the 60 Havas Health partners across the world this week. Today, each office will hold auctions to raise additional funds for the cause. The idea stemmed from the Paris office, but employees from all over have been putting together baskets and offering gifts and services—from tickets to sporting events to offers to build a personal website.
"It's a wonderful thing to help heal, for everyone," Donna Murphy, Havas Health Global CEO, told Adweek. "[His wife] Caroline said she's just so amazed at the wonderful things that are coming out of this."
The Paris team also created a social media component for the campaign, which includes the All4Chris.com website and a Facebook page. Havas employees are encouraged to share memories and post photos of Foultier online so that as his children grow up, they can remember their father. On the website, you can download and print a card with Foultier's photo on it. The idea is for people to take the card and place it in the scenery of their choice (in front of a famous landmark, at a concert or sporting event, etc.), take a picture of it and share it online.
"We want it to be a living memorial for his children to go back to and reflect on how much their dad was loved," Murphy said.
Take a look at the memorial card created by Havas Health Paris below.