Havas Combines U.K. Agencies Under Euro RSCG

BOSTON Havas’ global reorganization has begun, with its London-based agencies Euro RSCG Wnek Gosper and Partners BDDH merging to form Euro RSCG Wnek Gosper Partners.

Partners BDDH had operated as a unit of Havas’ Arnold worldwide network, but the French holding company said last week that it will move forward with the New York-based Euro RSCG group positioned as its sole global agency group [Adweek Online, July 31].

Many of the agencies now under the banner of Boston-based Arnold will be placed under the aegis of either Euro RSCG or MPG, Havas’ global media network, Havas has said.