Havas Combines U.K. Agencies Under Euro RSCG

BOSTON Havas’ global reorganization has begun, with its London-based agencies Euro RSCG Wnek Gosper and Partners BDDH merging to form Euro RSCG Wnek Gosper Partners.

Partners BDDH had operated as a unit of Havas’ Arnold worldwide network, but the French holding company said last week that it will move forward with the New York-based Euro RSCG group positioned as its sole global agency group [Adweek Online, July 31].

Many of the agencies now under the banner of Boston-based Arnold will be placed under the aegis of either Euro RSCG or MPG, Havas’ global media network, Havas has said. Arnold will continue to operate as a creatively driven resource for clients in key markets.

Nigel Long, chief executive of Partners BDDH, becomes CEO of the merged Euro RSCG Wnek Gosper Partners. Euro RSCG’s Adam Leigh and Partners BDDH’s Simon Toaldo become joint managing directors. Nick Hastings, who had helmed creative at Partners BDDH, will serve as executive creative director. Mark Wnek and Chris Pinnington become co-chairs of the shop. Wnek will also serve as chief creative officer.

Clients of the combined agency include sister auto brands Citroen nad Peugeot, as well as Cadbury, Cap Gemini, McDonald’s and Travelodge.

All told, the shop will now employ 250 staffers; Euro RSCG Wnek Gosper is the larger of the two merging agencies, with a headcount of 180. About 70 advertising employees of Partners BDDH employees are moving to the combined shop, while 50 others, who mainly work in marketing services, will join the network’s parent organization Euro RSCG Partners U.K.

As for merger-related layoffs, “So far there are none,” said a Euro RSCG representative in New York. “There may be some, but they will be very few.”

The union “shows true integration between both the Havas and Euro RSCG organizations, bringing together two of the U.K.’s strongest agencies,” said Bob Schmetterer, president and COO of Havas and chairman/CEO of Euro RSCG, in a statement.

Brett Gosper, who had been co-chair of Euro RSCG Wnek Gosper, has resigned to take the post of general manager of the flagship New York office of Interpublic Group’s McCann-Erickson [Adweek Online, Aug. 6].