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Yannick Bolloré admitted he spent a lot of time thinking about the scale of Havas after the ill-fated Publicis Omnicom Group merger announcement in July 2013, just a month before he was named chairman.
The prospect of a $23 billion mega agency triggered industry speculation that, to compete in that new industry landscape, Havas—already smallest among its global rivals—would have to acquire another middling agency or be acquired itself.
In his first big agency company role after working in media and entertainment, the Havas chairman and CEO said the company will go it alone.
"When you look at the industry, I don't think the biggest company will win the race," marathon runner Bolloré said of Havas, which has about 16,000 staffers and $2.4
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