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Havas Media’s Cake unit has been named the social media agency of record for StriVectin anti-aging skin care products following a review.
There was no incumbent agency on the brand, although Mother had previously worked on a project basis.
StriVectin, positioned as a prestige skin care brand, was originally a stretch-mark cream that morphed into an anti-wrinkle product. Cake, a social experience agency, has a mandate to continue to build StriVectin’s social presence online as well as launch sampling and event initiatives this summer in key markets, including New York and Los Angeles.
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