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Agency, Consultancy to Offer Relationship Marketing Expertise
PARIS–Havas Advertising here and Andersen Consulting are expected to form an alliance in order to offer clients consulting expertise in relationship marketing, such as database management.
Said one source: “Andersen is extremely developed in areas of information management; Havas is an expert in marketing and communication.”
Executives at both companies said the two groups’ expertise complemented one another, even if “our respective corporate cultures are very different.”
An announcement of the partnership, which has not yet been named, could come this week.
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