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Maine Shop to Trumpet New Del. Location
BOSTON-In the midst of impressive sales growth, L.L. Bean last week hired Hauptman & Partners to promote its factory stores.
The Portland, Maine, shop’s first task will be a grand-opening effort for the client’s Wilmington, Del., store-its 10th location. Agency founder Jim Hauptman said the campaign will include a mix of newspaper and radio ads. Billings were not disclosed.
The assignment, which may include touting a line of clothing sold only in the factory stores, encapsulates the shop’s two areas of expertise: outdoor apparel and factory outlets.
That specialization is as much the result of Jim Hauptman’s experience as it is the agency’s proximity to Kittery, the Northeast’s biggest factory outlet area.
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