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For men and women who just can’t bear the thought of hauling out the iron to reduce wrinkles, Lee Co. is introducing a new line of Wrinkle Resistant Casuals.
Using a humorous approach similar to its work for the client’s Lee jeans, Fallon McElligott/Minneapolis created two TV spots that present the wrinkle-resistant pants as the solution to humorous, but unfortunate, situations.
In ‘Ironman’ a man clad in boxer shorts covered with hearts wrestles with an unwieldy retractable ironing board and juggles a steaming iron as he desperately tries to press his trousers.
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