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Hasbro is evaluating the agencies that handle its toy products in what sources are characterizing as preparation for a consolidation.
A client representative confirmed that Brian Goldner, the new president of the Pawtucket, R.I.-based company’s toy group, has been meeting with representatives from Grey Worldwide, Griffin Bacal and rotter•-kantor, all New York.
“We have a new president of our toy division, and he is currently looking at our agencies,” said Hasbro’s Gary Serby, who declined to comment further.
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