Hasbro Consolidates Games Business

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NEW YORK-Hasbro Inc. is reorganizing advertising duties for its games division, going from three roster agencies to two. Sources said the client is taking all of its games business out of Griffin Bacal here and consolidating it at Grey Worldwide and Jordan McGrath Case & Partners/Euro RSCG. Hasbro spends an estimated $70-80 million on its games business.

The move was ordered by John Chandler, Hasbro games vice president of marketing, sources said.

Griffin Bacal, an Omnicom shop, has been on the Pawtucket, R.I.-based



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