Baseball broadcasting legend Ernie Harwell–who has missed only two games over the span of his 50-year announcing career–could be the perfect spokesman for a health plan.
Medicare Blue thinks so. The Medicare risk HMO program, offered by Blue Care Network, the HMO affiliate of Blue Cross and Blue Shield of Michigan, has signed the venerable Detroit figure as spokesperson.
Harwell, 79, will appear in TV and print ads and do voiceovers for radio spots starting in late summer.
Traver-Rohrback, Kalamazoo, Mich., is Medicare Blue’s agency of record. He will also make appearances at events aimed at reaching mature adults.
Harwell now announces Detroit Tigers games on the PASS cable network and WKBD-TV in Detroit. He was the first active play-by-play announcer inducted into the Baseball Hall of Fame at Cooperstown, N.Y. Harwell has worked on every major network and has broadcast numerous World Series and All Star games.
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