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DALLAS Harte-Hanks has named Campbell-Ewald Advertising senior vice president Brian K. Esterberg vice president for automotive markets, the company said.
Esterberg will be stationed at the San Antonio-based direct and targeted marketing company’s office in Sterling Heights, Mich., a Harte-Hanks representative said.
As svp at C-E, Esterberg also served as director of direct marketing planning, according to the H-H rep. His primary focus was to manage strategic planning and development of integrated direct marketing programs for the agency’s Chevrolet account, the company said.
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