Hart-Boillot to Launch Soapstone

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BOSTON Hart-Boillot has been hired by Soapstone Networks for creative services, the agency said.

“We selected Hart-Boillot because of the agency’s familiarity with network and applications markets,” said Esmeralda Swartz, vp, marketing and business development, at the client in Billerica, Mass. “We needed an agency that could translate our ground-breaking technical story into compelling visual messages.”

Soapstone’s software products are designed to improve the efficiency of large IP networks . (The company was launched as the services platform division of router company Avici Systems.)

“Working





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