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Hart-Boillot has developed print advertising for e-learning company TechOnLine, introducing the theme “We speak your language.”
In the ads, “we took complex technology terms, such as ‘megahertz,’ and gave [them] a funny twist,” said Kevin Hart, vice president and creative director at the Waltham, Mass., agency.
One print execution depicts a heavily bandaged man on crutches with the word “Megahertz” printed across the image. Copy reads, “Most e-learning providers think ‘pain.’ We think of a unit of frequency with one million cycles per second.
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