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NEW YORK Online brokerage Harrisdirect has launched a review of its creative account and has hired New York consultancy ADvice & ADvisors to manage the process, the consultant confirmed. Sources estimated billings at $20 million.
Euro RSCG in New York previously handled the business. The Jersey City, N.J., client, however, split with Havas agency in November after it landed Charles Schwab’s estimated $100 million account, said sources.
Harrisdirect has contacted about a dozen New York agencies, requesting creative samples and examples of relevant case histories, said sources.
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