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Sun International Resorts moved its $8 million Atlantis Resort & Casino account from Harris Drury Cohen (HDC) in Fort Lauderdale, Fla., to California’s Ground Zero last week, the client confirmed.
“Ground Zero clearly understood the essence of the [Atlantis] brand,” said Howard Karawan, senior vice president of sales and marketing for Sun International Resorts in Fort Lauderdale, owner of the Paradise Island, Bahamas, resort.
Ground Zero in Santa Monica, Calif., bested incumbent HDC, Miami’s Crispin Porter & Bogusky and Open Minds in Laguna Beach, Calif.
Curiously, Karawan never visited either California contender during the review.
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