Harris Drury Cohen Reshapes Management Team

Harris Drury Cohen has restructured its top management group.

Stan Harris, chairman and founding partner of the 22-year-old Fort Lauderdale, Fla., shop, is relinquishing new-business responsibilities to run the agency’s newly formed public relations and diversified services division. Retiring partner Phil Cohen’s duties will be assumed by incoming director of client services Dina Shapiro.

Day-to-day operations at the agency, now renamed HDC, will be overseen by an executive committee that includes chief executive officer Michael Goldberg, creative partner Michael Cannon, Shapiro, chief operating officer Norm Tousignant, Harris and new-business director Teddi Alyce Segal.

“We’re proud of the foundation we’ve built,” said Goldberg, “but we have to evolve to become more successful in the future.”

The shop has seen its billings, which topped$90 million in the late 1990s, drop to an estimated $65 million this year, a decline triggered by the loss of clients such as Raymond James Financial, Wyndham Resorts and Levitz Furniture.

Goldberg, an account-side veteran appointed CEO last year, set the current restructuring in motion.

“The vision was there,” Goldberg said, “but aspiration without talent goes for naught. We’ve got the core team in place and we’re hungry.”

In addition to re-energizing the 42-person shop, which, sources suggested, had been hampered by personnel disputes in the last few years, Goldberg said his mission is to focus on “challenger brands,” particularly in the travel and food-service sectors.

“We want to work with second-tier ac-counts that, with help and guidance, can break through and challenge the category leaders,” Goldberg said.

He cited past mar-keting success with Bombardier’s Sea-Doo watercraft, which HDC helped push past competitors Yamaha and Kawasaki.

A key player in the realignment is Shapiro, who arrives from New York after stints at BBDO, J. Walter Thompson and McCann-Erickson.