Harrah’s $150 Mil. Media To Horizon

Independent Horizon Media here has won Harrah’s media buying duties following a consolidation review, according to sources. Harrah’s, the Las Vegas-based casino and resorts operator, spent $85 million on advertising in the first 11 months of 2005, up from $65 million for full-year 2004, per Nielsen Monitor-Plus. Sources said the company is planning another bump in spending this year that will bring ad expenditures to $150 million.