Harpoon's First Strike

Davis, Goransson Personalize Microbrewery
BOSTON – The Mass. Bay Brewing Co.’s first brand campaign for its flagship Harpoon Ale urges consumers to “Love beer. Love life.”
The client last fall chose boutique Davis & Goransson for creative chores and the Boston office of Western Initiative Media for buying duties on its mid-six-figure account. Art director Dick Davis and copywriter Doug Goransson now handle their portion of the assignment at Boston’s Gearon Hoffman, which they joined in May.
Print ads and billboards appearing in Boston show good-looking young people socializing and enjoying their Harpoons.