Harpell Opens Media Division To Service Clients, Other Shops

Seeking to add a profit center and establish a presence in the potentially lucrative media buying marketplace, Harpell/Martins & Co. has formed H/M Media.
The three-person division run by senior media planner Derek Springer will service the Maynard, Mass., agency’s mainly high-tech accounts as well as solicit media clients on its own. The unit also will act as a resource for other shops that may not have media departments, said agency president Pat Harpell.
H/M Media will offer print, broadcast, radio, cable, outdoor, direct and online buying and planning.