Hardwood Ads Are ‘Off the Floor’

You’ve heard of off the wall. But how about off the floor? BR-111 Exotic Hardwood Flooring this month breaks the second effort in its three-part “Off the Floor” branding campaign with widespread placement in national consumer and trade publications.

As in the first set of ads in May, called “Picnic,” the luxurious flooring in June’s “Newlywed” creative