Hardee's Takes Creative To Leap

Hardee’s has moved the creative portion of its $55 million account to The Leap Partnership just eight months after the agency lost out to Angotti, Thomas, Hedge in a review. Leap is the client’s sixth agency in four years.
New York-based Angotti’s work for the client, under the theme “Go all out,” had “entertainment value and humor [but] did not effectively communicate the rich, satisfying aspects of Hardee’s food or attract new customers at lunch and dinner,” said Robert Wisely, executive vice president of marketing for Hardee’s parent CKE Restaurants, in a statement.
“We are very proud of the work we’ve done for them,” Angotti president Barrie Hedge said.
CKE in Anaheim, Calif.,