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EvansGroup’s offices in Indianapolis and Denver have taken a hit as Hardee’s Restaurants has pared its regional lineup of four shops down to two longtime roster agencies.
Jordan Associates of Oklahoma City and Lewis Advertising in the client’s home base of Rocky Mount, N.C., were each handed $6-10 million in local marketing assignments for the chain, which was bought last year by Anaheim, Calif.-based CKE Restaurants. Work includes media buying for radio, print and outdoor executions, as well as collateral, research and public relations.
The consolidation cuts out regional assignments handled by BBDO South in Atlanta and EvansGroup, which acquired the Asher/Indianapolis agency in 1995 to serve as its Midwest hub for Hardee’s regional marketing.
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