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Attorney General Adopts Regian’s Campaign for Statewide Play
DALLAS–“Gun crime means hard time” is the blunt message of Texas’ first statewide crime prevention campaign, developed by Regian & Wilson/Grey Advertising.
The Texas attorney general’s office last week said it would take the Fort Worth shop’s advertising, developed for the privately funded Crime Prevention Re-source Center, and extend it statewide in a $1 million effort.
Regian & Wilson began working on the ad series with focus group studies, which involved prison inmates and parole officers.
“This is a campaign that had to work on a couple of levels,” said Kevin Mote, vice president and creative director at Regian & Wilson.
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