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LOS ANGELES Deutsch/LA’s interactive arm, iDeutsch, has populated the California Milk Advisory Board’s Web site with “happy cows” in conjunction with a new TV effort that broke last week.
The site, www.realcaliforniacheese.com, features three new spots that use breezy comedy and the tagline, “Great cheese comes from happy cows. Happy cows come from California.” It also offers recipes, a wine-and-cheese-pairings guide, downloadable coupons and a virtual cheese-making tour.
The Happy Farm Game is a new addition to the site, said Josh Rose, svp and director of iDeutsch in Marina del Rey, Calif.,
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