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Dave & Buster’s has consolidated its estimated $6 million ad account at One Square Inc., the holding company based here that includes Square One Advertising, Southwest Media and other marketing services firms.
Square One was awarded creative duties without a review. Interpublic Group’s Launch Partnership in Irving, Texas, handled creative chores on the account for about a year. Client vice president of marketing Stuart Myers said the consolidation was a financial decision, not one based on Launch’s performance.
Southwest Media has done planning and buying for the Dallas client, which operates 32 restaurant/entertainment complexes, since 1997.
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