Hannah Hart Talks Stranger Things, Memoirs and Her Hillary-esque Logo

Spoiler alert: Hers was first


Specs
Age 29
Claim to fame Comedian and host of the YouTube series My Drunk Kitchen; author of the just-released memoir, Buffering: Unshared Tales of a Life Fully Loaded
Base Los Angeles
Twitter @harto

Adweek: What's the first information you consume in the morning? 
Hannah Hart: I wake up to an alarm that has some affirming message or a reminder of what I'm doing. Let's say I have a lot of travel days back-to-back—sometimes you can wake up exhausted or disgruntled, so I like to write myself little love notes like "You're doing great!" or "You got this!" or "Almost there!" It really helps!

What's your go-to social platform? 
Twitter. And Snapchat. And Instagram. To be totally frank, I use Twitter, Snapchat and Instagram basically all day, every day.

How do you balance the three and decide what content goes on what channel? 
I don't overthink it too much. If I have a funny thought, I tweet it. If I see a cool thing while I'm walking down the street, I share it on Snapchat. If there's a picture I like, I post it to Instagram. It doesn't feel so much like I'm running a production; it's more innate because I just love to share my experiences. That's why I write in such personal detail in [my book] Buffering because a lot of my experiences surpass 140 characters on Twitter or a six-minute YouTube video.

Why did you decide to write a memoir?
I studied literature in college. I've always been an avid reader, and memoir is my favorite genre. I really respect people who put themselves out there and share their stories. There are so many books that have made me feel less alienated in my life—David Sedaris' books, The Glass Castle by Jeannette Walls. I wanted to use my platform to share my story for anyone, for people who experienced things similar to myself growing up.

What are you reading right now?
I'm reading a really wonderful book called 10% Happier by Dan Harris. It's about his journey and how to live a peaceful life inside but still maintain your edge and stay competitive.

Any favorite TV shows? 
I started watching Stranger Things, and it is fantastic. It's like The X-Files all over again. It's really intense. I don't watch a lot of TV, though. It's kind of funny because I wish that I consumed more media, but when I'm actually home, I just want to do laundry!

How about apps?
I really like this app called Dysh. It's a great way to take pictures of your food at restaurants and give them ratings. It's like Yelp meets Instagram. If you're a food person, definitely check it out.

I have to ask about your YouTube logo because the "H" with the arrow through it looks so similar to Hillary Clinton's campaign logo. Who came up with it first?
[Laughs] It's so funny—when Hillary started her campaign, I got so many tweets from people that were like, "Hannah, what are you gonna do?!" I came up with the logo with a friend of mine five years ago, so technically, yes [mine was first], but I highly doubt it ever crossed Hillary Clinton's path. And I'm totally down with the H Boss, man.

This story first appeared in the October 31, 2016 issue of Adweek magazine.
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