Hanger Net Rebrands as Its OOH Ad Play Grows

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In one year, Jeff Jensen has transformed The Hanger Network from a cute green advertising idea to a full-fledged marketing channel reaching 35 million households.

Relaunching today (Sept. 21) as Vesta Green Marketing Solutions, the re-branded and expanded company leverages a network of 40,000 dry cleaners to offer a full suite of marketing programs, all with an eco-friendly twist.

Founded in 2003 on the concept of EcoHangars, a 100 percent recycled and recyclable alternative to wire hangers, Vesta today generates 20 percent of its business from product samples attached to dry-cleaning bundles in eco-friendly pouches or hang-tags.

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