Handspring Says 'Hi'

Butler Teaser Ads Introduce Visor Product
SAN FRANCISCO–Handheld computer maker Handspring’s first ad campaign will consist of a series of print ads culminating with a black-and-white photo of a hand and the word “Hi,” to introduce the company and its flagship product, Visor.
The budget for the effort was undisclosed, although the account, handled by Butler, Shine & Stern, San Francisco, is estimated to be worth $15-20 million.
Starting this month, teaser ads highlighting Visor’s proprietary Springboard expansion slot will run in The Wall Street Journal and in computer, tech and business pubs.