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Hill, Holliday, Connors, Cosmopulos’ latest national TV push for John Hancock Financial Services includes a potentially controversial commercial featuring two women who adopt a baby.
The spot has been teased in the past week on NBC’s pre-Olympic gymnastics programming and will run next month, along with numerous other spots for the client, on the network’s coverage of the 2000 Olympic Games in Sydney, Australia.
The tagline “Insurance for the unexpected. Investments for the opportunities,” introduced by Hill, Holliday five years ago, is retained.
Set in a bustling airport and shot documentary-style by director Tony Kaye, one spot titled “Immigration” shows two women discussing their newly adopted baby.
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