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Hilton Hotels’ review of its Hampton Inn creative account is in it early stages, with the brand’s marketing executives considering a long list of potential agencies.
The next step is to select a handful of finalists. Hilton, which is eyeing both roster and non-roster shops for the assignment, hopes to complete the search by year’s end. Ideally, the hotel chain will select an agency by November, when incumbent Draftfcb’s 90-day wind down on the business ends.
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