Halo Effect: Xbox Scores at Clio Awards

MIAMI The Clio Awards named three Grand Clio winners at the TV/Cinema/Digital, Interactive, Technique and Radio Gala, held tonight at the Fillmore Miami Beach at The Jackie Gleason Theater in Miami Beach, Fla.

T.A.G. and McCann SF won top honors in the TV/Cinema/Digital competition for the spots “Ammo,” “Enemy Weapon” and “Hunted” for Microsoft’s Xbox Halo 3, and won an additional gold Clio for “Diorama” from the same campaign.

TBWA\Chiat\Day, New York won the Grand Clio in Radio for “Broken Heart,” “Lullaby” and “Prison Guard” for Combos. And Projector, Tokyo, won the Grand in Interactive for “UNIQLOCK” for UNIQLO, the second top honor the widget program received this week. Last night, it won a Grand Clio in Content & Contact.

BBDO in New York won the most honors with three gold Clios, one for the AT&T campaign including spots “2 Day Rule,” “Butcher” and “Vegas,” and a second gold for the “Butcher” spot. The third gold award was presented to the agency for its “Voyeur” campaign for HBO.

Fallon came in second with two golds, one for its “Gorilla” spot for Cadbury Dairy Milk and the other for “Play-Doh” for Sony Bravia.

The TV/Cinema/Digital jury awarded 67 Clios: one Grand, 15 gold, 21 silver and 30 bronze. U.S. gold winners for the night included: Leo Burnett, Chicago, for the Kellogg’s All-Bran spot “Construction Worker;” TBWA\Chiat\Day, New York, which won for Skittles’ “Touch;” and Saatchi & Saatchi, New York, for Tide to Go’s “Interview.”

In Interactive, 39 Clios were awarded: one Grand, five gold, 15 silver and 18 bronze, with U.S. agencies taking home two golds. BBDO in New York and Big Spaceship won for HBO, and Goodby, Silverstein & Partners, San Francisco, won for the “Get the glass” online game for the California Fluid Milk Processors Advisory Board.

The Radio jury gave out 36 Clios: one Grand, four gold, 10 silver and 21 bronze, with U.S. agencies winning two gold statues. DDB, Chicago, won for “Mr. SUV Super Stretch Limo Maker” for Anheuser-Busch. In addition to winning the Grand Clio for the Combos campaign, TBWA/C/D, New York, won two golds, one for the campaign (“Broken Heart,” “Lullaby” and “Prison Guard”) and the other for the single latter execution.

U.S. agencies failed to win any gold honors in the Technique competition, which awarded 43 Clios, including five gold, 16 silver and 43 bronze.

Microsoft Xbox was selected Advertiser of the Year for its Halo 3 work, which won eight Clio statues: four in the TV/Cinema/Digital competition, one in Integrated Campaigns and two in Interactive.

BBDO in New York was named Agency of the Year, and BBDO Worldwide won Network of the Year. MJZ was named production company of the year.

Additionally, McDonald’s 2000 “99p” campaign from Leo Burnett, London, was inducted into the Clio Awards Hall of Fame. The series shows how long it takes a series of professionals to earn the 99p to buy a burger.

Adweek and the Clios are units of the Nielsen Co.