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CHICAGO Jed Clampett of the Beverly Hillbillies could be a Hallmark ornament hanging on Christmas trees this year.
Hallmark will get access to CBS Consumer Products’ entire television library thanks to a licensing deal that will be announced this week.
The new agreement not only opens the doors to more than 150 properties including Beverly Hills 90210, Happy Days and Rawhide for greeting cards, but also for party goods, collectibles and other gift categories.
The deal could be lucrative for venerable CBS as it will receive a portion of online sales and purchases in more than 43,000 retail outlets, including Hallmark Gold Crown stores.
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