Overall Billings Growth: Dropped about 4% to $220 million D+.
Clients Lost: Resigned Aspen Ski A.
New Clients: Picked up The Good Guys C-.
Growth From Current Clients: Lost about $9 million from Momenta bankruptcy and other client cuts C-.
Creativity: One of the classiest reels around with a variety of styles, good strategic direction and craftsmanship A.
Management Savvy: The shop missed on the big pitches including MasterCard and Compaq. Turnover continues C.
Teacher’s Comments: New president Tony Houghton and cd Joe O’Neill will have a full plate getting the shop moving forward again.
Overall Grade: B-.
Copyright Adweek L.P. (1993)
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