Haggman, Pitino Promote Celtics’ Training Facility

Haggman has flexed its new business muscle, winning advertising chores for HealthPoint. Billings were estimated at $1 million.
Scheduled to open this spring in Waltham, Mass., the health club will be open to the public and serve as a training center for the NBA’s Boston Celtics. The 139,000-square-foot facility will house medical offices as well as a health and fitness center, becoming the area’s first hospital-affiliated wellness center. HealthPoint is the brainchild of Haggman client HMO CareGroup in Boston.
The Manchester, Mass., shop created a trio of 30-second radio spots to introduce the facility. Currently running in the Boston area, the ads feature Celtics coach Rick Pitino describing HealthPoint’s various offerings, including a pool, indoor track and basketball court.
–Sarah Jones