Haggman Debuts NHP R.I. Spots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Haggman’s first broadcast effort for Neighborhood Health Plan of Rhode Island uses real healthcare professionals and pa-tients to give the spots authenticity.

Haggman’s strategy consistedof positioning the healthcare concern as warm, approachable and real, according to Eric Hagg-man, creative di-rector at the Manchester, Mass., shop.

One 30-second TV commercial shows NHP CEO Chris Koller talking about his company. “If you have a family, you walk through walls for your kids. You want a health plan to work with you and your doctor to get the care you need,” he says.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in