At the Houston Advertising Federation’s Addy Awards on Feb. 19, Lopez Negrete Communications won a total of 56 Addys, including best of show for Tyson Foods’ “Prodigy” spot. In addition, LNC president, chief executive officer and chief creative officer Alex Lopez Negrete received the HAF’s highest individual award, the Silver Medal. Seen here is Lopez Negrete with the agency’s best of show award and his Silver Medal.