Principal Switches Dallas Shops as Part of Larger Omnicom Plan
DALLAS–Mike Sullivan, a principal of Hadeler Sullivan & Law here, left that shop last week to assume a top post at Omnicom’s The Focus Agency, also in Dallas.
The move is part of a larger Omnicom plan to combine the resources of The Focus Agency, direct shop Rapp Collins and a third as-yet-unidentified party into a new entity that will be positioned as an integrated marketing specialist.
“I’m totally jazzed about the whole opportunity,” said Sullivan, 34, who becomes executive vice president and management director at The Focus Agency beginning July 19.
The addition of Sullivan will free Focus president Mark Miller to pursue development of the newly integrated unit, particularly its Internet-related activities. Miller retains responsibility for Focus and Rapp Collins in Dallas, which will continue to operate separately.
Miller characterized the venture as a “strategic alliance that will enable us to compete in this new environment for the technically-enabled consumer.”
Said Sullivan, “There are only a handful of shops at the national level taking all of the traditional resources and applying them in an integrated fashion to the new medium [of the Internet]. We’re trying to combine the resources . . . of direct response, interactive and create a new kind of agency.”
Questioned about Omnicom’s other Internet-based agency network, Communicade, Miller said, “Certainly we are not going to position ourselves purely as interactive.” He noted that Omnicom holds a minority share in Communicade, while the new agency will be wholly owned by the New York-based holding company.
The new venture is expected to launch late this summer or in early fall. Meanwhile, Sullivan joins Focus with a strong record of achievement. In eight years at HS&L he helped transform a small design boutique with less than $3 million in billings and no traditional advertising clients into a fast-growing, full-service agency with billings of more than $60 million.
HS&L’s major account wins have included Blue Cross & Blue Shield, Subway, Tony Roma’s, On the Border Restaurants and American Suzuki.
Sullivan previously worked with Miller on the Goodyear account at J. Walter Thompson in Detroit before moving to Dallas in 1991.
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