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By Steve Krajewski
DALLAS–Hadeler Sullivan Ewing here capitalized on its staff’s previous experience in the restaurant category to earn the ad account of a Texas co-op of 600 Subway Sandwiches and Salads restaurants.
HSE edged out three other Texas agencies in the final presentation round: Berry-Brown and PGC Advertising of Dallas and Anderson Advertising of San Antonio.
The account is worth $5 million and includes both creative and media chores.
Ed Lively, board chairman for the Dallas/Fort Worth market of Subway, said 40 client representatives were on hand during final pitches.
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