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NEW YORK Five television spots for Puma soccer shoes by Gyro Worldwide feature professional soccer players wearing Pumas as a fashion accessory, rather than actually playing in them.
In one of the five commercials, which broke last week across Europe, Dutch player Jimmy Floyd Hasselbaink, who plays for England, will not jump into a pickup game until his new Pumas are covered with plastic bags. In another spot, Italian player Gianluigi Buffon puts his Pumas on the convertible seat next to him rather than giving a pretty girl a ride.
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