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Middle managers losing their jobs because they did not know about Micron Electronics is the thrust of the firm’s first national broadcast push. The $5 million initiative breaks today.
Trahan, Burden & Charles of Baltimore created three spots for the Nampa, Idaho-based client. The theme: “Now you know.”
“This is an awareness and branding campaign for the medium and larger business decision maker,” said Micron director of marketing Pete Johnson. “We’re broadening our scope because corporate customers want a relationship with the provider.”
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