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Guy Day, a founder of Chiat/Day, passed away peacefully in his sleep on Saturday, Jan. 16, TBWA\Chiat\Day confirmed. Day, 77 years old, died from natural causes, the agency said.
Day originally founded a Los Angeles shop, Faust/Day, with Tom Faust. After Faust left, Day and Jay Chiat, a fellow Southern California entrepreneur, merged their agencies in 1968 to create a shop that would produce some of advertising’s most iconic work of the time. After the merger, Day famously remarked to the Los Angeles Times that his appointment as agency president resulted from a coin toss with Chiat.
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