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JWT CEO Gustavo Martinez continues to build his senior management team, adding Lyle Tick as global chief growth officer, a new position at the WPP Group agency.
Tick most recently was vp, category director, North America vodkas at Bacardi, but previously spent his career on the agency side. Before joining Bacardi as senior global category director, vodkas, in 2011, he was co-president of Gotham in New York, a unit of Interpublic Group's McCann Worldgroup. Martinez ran Worldgroup's European and Asian operations before he joined JWT in 2013.
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